‘this generation has no idea’ – kids’ organic hoodie

And honestly, they might be right. The 'this generation has no idea' kids' organic hoodie is the most deliciously ambiguous slogan in children's fashion. Is it the grown-ups shaking their heads at the kids? Or is it the kids, quietly confident that the adults have absolutely no clue what's coming? Either way, everyone within reading distance will stop, think and immediately want one. Thought-provoking, brilliantly loaded and just vague enough to start an argument at the school gates.

Made from 80% organically grown cotton and 20% recycled polyester, this eco-friendly hoodie is soft, breathable, and hypoallergenic. With a natural finish that feels gentle against their skin and stands up beautifully to the rigours of active play. Durable, easy to care for and built to keep your little one comfortable and cool whatever the day throws at them. Or whatever they throw at the day.

Eco-friendly, wonderfully soft and guaranteed to get people talking. Which, let's be honest, was always the point.

🧪Care instructions

Please machine wash on cold with like colours to preserve the fabric and colour integrity. Turn inside to wash. Afterwards, chuck it in the tumble dryer on a low heat or if you'd rather, pop it in the sunshine.  Do not bleach. Do not iron directly on design.

🚚 Worldwide Shipping available, please check shipping costs.

⏳ We always aim to process orders in 1-3 working days - but this may vary at the busiest times of the year.

📦 Your items are packaged with the utmost care in sustainable packaging where applicable.